If you are interested in growing your practice and removing the frustration of being "stuck" where you are, please sit back
and take a moment to read
I have been a practicing
chiropractor for 28 years and have owned and managed many practices
in many different disciplines of healthcare. As a result, I have
learned the secrets of success in healthcare. The truth is, there are
no real secrets, only formula's for success and conversely formulas
for failure. I offer, at a very fair fee, to teach you how to grow
your practice, not just during our relationship, but for the lifetime
of your career. The first question that everyone asks is, "why
so inexpensive?" The answer is simple; it is the same formula
that I had while practicing; if everyone can afford my care, then
everyone will participate and chiropractic wins. In addition, I
utilize technology instead of staff and pass that savings on to you.
The only issue is, you need to tell everyone about you, because if
you don’t, then you are the best kept secret. So, I use the
same success principles with this program that I suggest you do
with the lawyers, be the best-of-the-best and you shall win if you
have the right programs in place.
Now, for a very big secret...Even if
you have $10,000's to spend on a regular basis in personal injury,
marketing and advertising do not work as they are a failed paradigm.
If they worked, everyone who ran an advertisement or took a lawyer
out for drinks and an expensive steak dinner would have a huge PI
practice and very few do. Marketing and advertising will drive 1-2
patients into your practice from the lawyer, but once the lawyer sees
your work, that usually means you are a 1-and-done. They send you 1
patient and are done with you…forever!
For success in practice, it takes
more than marketing. The biggest problem is that you will get the
referral, remember it is always easy to get 1-2 referrals; it's what
you do with the referral that will determine your future success in
personal injury.
In order to be successful in
personal injury there are 2 components, admissibility and clinical
excellence. Your work needs to be in the correct format for the
courts to accept it into evidence so the lawyer can use it in their
case and you need to be the best clinically. Clinical excellence in
personal injury has nothing to do with your ability to get a patient
well through adjusting or whatever modality you use, that is the
given and the lawyer expects you to help the patient.
Clinical excellence is about being a
true specialist in disc pathology, spine pathology, neuropathology,
etc. because the lawyer has many choices to refer to and your
competition is not other chiropractors, its orthopedists,
neurologists, neurosurgeons, etc... The chiropractor has one very big
advantage over those disciplines; they all see the patient once or
twice, yet the chiropractor treats the patient 3 times a week for
many weeks and understands the continuity of care.
Should you be that clinically
excellent doctor, have your work in an admissible format and
understand from a first-hand perspective the continuity of care you
win. All that is missing is a system to get the lawyer to run after
you, because the second you ask for a referral, you lose. Every
other doctor in the community is begging for referrals,
unsuccessfully. The definition of insanity is to do the same thing
and expect different results…you will lose too.
You need to get the lawyers to run
after you.
The most important part of our
relationship will be consultations that are included in the monthly
fee. These consultations (over 500 pages of cookbook formula
instructions) will teach you how to speak the language of the lawyers
so that when you get a referral you will know what to do with them.
This is also the biggest problem with marketing programs; you can get
the patient...then...what to do with them so you don't shoot yourself
in the feet along the way and become a 1-and-done.
I will also share with many
strategies in other areas of your practice from internal and external
practice growth ideas to increasing your profitability. If you follow
our guidelines, your practice will increase in income per patient,
not that I will show you extravagant billing strategies, but if you
do personal injury or any financial class and document properly using
accurate coding and backing it up, you will get paid.
In addition, I will constantly share
with you what’s going on thin the profession to help prevent
you from being exposed to retrospective reviews by the insurance
industry. I have clients in 43 different states that communicate with
me regularly. I share information with my active clients daily so you
have the information 6-8 weeks before you read about it in the
professional journals with suggestions in how to avoid problems. You
get to stay on the cutting edge and be 1-step ahead of the majority
of the profession.
The truth is, we do not market
lawyers at all. Through market research, there is a much more
effective way of gaining the
legal community's confidence and trust and getting them to consider
you, the chiropractor getting the referral over the medical
specialist without asking. I want to make sure you heard that…get
the referral WITHOUT asking; they have to run after you and we
will share with you that formula, it’s very easy.
Lastly, you get me...a coach to call
when you need me, on any practice issue and it is included in the
monthly fee. It's not that I am smarter than other consultants or
coaches or even you; it's just that I have been there personally
building my primary practice of 650 visits per week while
also owning 3 other practices, consulting medical doctors, hospitals,
dentists and imaging centers on reimbursement strategies and
have made more mistakes then most...The end result, I
have learned my lessons well and I want you to win by sharing
the solutions with you.
Also, you get me; not just to
convince you to sign up as a client and then “farm you out”
to another less experienced consultant. You get me and my almost 30
years of experience and no one else.
Even if you choose not to join the
Lawyers Marketing Program, I still welcome your phone call if you
need help because I love doing this stuff…it’s fun!
Below is a link to join if you
choose and testimonials and all the inflammatory stuff that I am
supposed to use.
